Popular Types, Sizes, and Colors for Promotional Tote Bags
Promotional canvas tote bags are an essential part of brand marketing due to their practicality, affordability and high visibility. The selection of bag type, size, and color can make a significant difference in the effectiveness of a promotional campaign. Here are the most popular options:
1. Most Popular Types of Promotional Tote Bags
Canvas Tote Bags: Known for their durability, canvas cotton totes are favored in promotional events for long-lasting brand visibility. They’re often thicker and can carry heavier items, making them popular in both retail and corporate giveaways.
Non-Woven Polypropylene Bags: Lightweight and cost-effective, non-woven totes are a staple for large events due to their affordability and customizable surface. They are commonly used in events like trade shows and corporate seminars.
Drawstring Bags: These are especially popular for school, sports and outdoor events. Drawstring bags are often made from nylon or polyester, making them lightweight and easy to carry, with a wide area for printing business logos or messages.
2. Most Popular Sizes
Standard Tote (15" x 16"): This is the most common size for tote bags used in promotions. It’s large enough to carry documents, books, and small products, making it ideal for general events, trade shows, and everyday use.
Medium Tote (15" x 18"): Medium-sized totes are convenient for those who need a bag for quick errands or carrying a few items. These bags are often used at events where attendees are likely to pick up promotional materials or small products.
Oversized Large Totes (15" x 20"): These bags are ideal for events where participants may carry larger or heavier items. They’re especially popular for beach and travel-related promotions.
3. Most Popular Colors
Natural or Off-White: Often preferred for canvas totes, the natural or off-white color lends an eco-friendly appeal. This color also provides a neutral background that makes printed logos and messages pop.
Black: Black is a universal color choice as it provides a sleek, professional look and resists visible wear and tear. It’s especially popular in corporate and business-related events.
Navy Blue: Navy blue is a versatile color that appeals to a wide audience. It’s associated with reliability and professionalism, making it popular for corporate giveaways.
Bright Colors (Red, Green, Yellow): Bright colors are often used for high-energy events or to catch attention in crowded places. For brands looking to make a bold statement, these colors can enhance visibility and draw interest.
Choosing the right type, size, and color for promotional tote bags depends on the target audience, brand message, and purpose of the event. With a careful selection, companies can ensure that their tote bags not only serve as a functional item but also leave a lasting impression on their audience.